When creating a brand, we have to keep in mind few basic things from which it depends on how successful our brand will be. Creating a brand is almost the same as creating a personality. You want to be memorable.
Starting from scratch it may sound interesting, but at the same time is also extremely challenging.
Define your vision
Defining your vision is crucial. Why? Because that’s the base on which you’ll build your brand. So, don’t rush. Think about what really matters to you, what do you want to do, how do you want to do it and for who? Think about what kind of value are you bringing to your customers.
Find a creative team
One of the most important things you’ll need to do is forming a creative team who will take care of creation and development of your brand. These people have to understand your wishes and needs completely, so they can transfer it in the path of your brand development.
Target your audience
You have to know your audience, your clients/consumers. You have to be aware which market does your product or service serve and the more important is how will you fulfill their desires and expectations in a unique way.
Who are your key competitors?
What can you learn from them?
What makes you different?
What will it take to outperform them?
Develop a strategy
How to present your goals into action?
What kind of campaigns will be effective?
When is the right time for right things?
Who and how will make it?
As mentioned above, creating a brand starts with personality definition. Will your brand be trendy or traditional? Playful or serious? Loud or quiet?
Young or mature? What impression will it leave to the end consumers?
Name, Slogan, Logo
Think about a creative name that will represent your brand. It has to be easily pronounceable and memorable. You don’t want a name from which people will be afraid because they cannot pronounce it. Create a logo. A symbol that will represent your brand in its simplest form. Make a research, don’t rush. The slogan should be a short story of what your brand represents. Catchy and promising.
In today’s world, it’s a must! Choose a design suitable to your brand personality and precisely define the things you want to present.
Be clear and ditch all the unnecessary information. People don’t want to waste time around.
Plan future steps
Creating and defining your brand is just the beginning.
How you’ll evolve over time?
What’s your brand promise?
Analyze and track your audience.
Read a lot and understand your industry.
…and never stop improving.
If you don’t know how to start just drop us an email, we can help.
We love challenges.